Author Topic: TV Commercial from the 60's - watch video  (Read 3518 times)

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Offline ChuckK3

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TV Commercial from the 60's - watch video
« on: August 18, 2007, 04:53:44 PM »
This is the original TV commercial for the popular Kellogg's Apple Jacks cereal, dating back to 1966.   I was 10 years old at the time, and to think I was VERY na├»ve to believe the claims made in that commercial.

Click on the link below to view the video and you'll see what I mean.

APPLE JACKS COMMERCIAL

Will follow up with a comment later.

Chuck
« Last Edit: August 18, 2007, 04:56:38 PM by ChuckK3 »

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Re: TV Commercial from the 60's - watch video
« Reply #1 on: August 19, 2007, 01:55:42 AM »
Eagerly awaiting the follow up, bro!   :hiya:
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Offline ChuckK3

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Re: TV Commercial from the 60's - watch video
« Reply #2 on: August 20, 2007, 04:36:28 AM »
Well, since some of you are anxious for a follow-up, here we go.

I do believe in 1969 or so, the Kellogg's people were sued for false/misleading advertising over that jingle "a bowl a day keeps the bullies away", as well as the commercial dialogue. 

The advertisements, of which there were several different versions, featured a small kid harrassed by about 3 or so bullies.  At the suggestion of the appleheaded barker, the kid eats the Apple Jacks, and then overtakes his adversaries.

In short, the Kelloggs company mislead many small children, saying that the cereal had the capability to give them instant strength to overtake an otherwise formidable bully.  To further substantiate the claim, the Kelloggs people promised that the product wouldn't be sold to bullies.

Obviously, small children would eat the cereal, then go to take on the neighborhood bully, well.... you probably guessed what happened.  In about 1970, the Kelloggs people cleverly bowed out of that line with a live commercial of a "former" bully, who was eating the cereal.  However at the end of that ad, it suggested that the bully overtook the kid and took his box of Apple Jacks.

This was a clear example of some poor marketing strategy, hinting on the idea that a kid should stand up to a bully (not the kind of advice I would give a small child.  A more mature child, yes).

Chuck
« Last Edit: August 20, 2007, 04:55:44 AM by ChuckK3 »

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Re: TV Commercial from the 60's - watch video
« Reply #3 on: August 20, 2007, 02:12:23 PM »
Ah...  Poor chuck.  Did you... did you try and fail?   :faint:
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Offline Kratos

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Re: TV Commercial from the 60's - watch video
« Reply #4 on: August 21, 2007, 07:46:21 AM »
This thread reminds me of an episode of "Welcome Back Kotter". Gabe Kaplan used to end the show telling his wife a story that related to the episode. In this case, it was about bullies. Gabe said that he will never forget the lesson he learned as a kid about bullies. His father saw him being picked on and told his son that all bullies are just cowards and if you are brave enough to stand up to them and tell them so, they will leave you alone.

The next day when the school bully came to take his lunch money, young Gabe stood up and said " My father told me that you are just a coward and you better leave me alone or else".

To his surprise, the bully immediately turned and walked away.

Gabe's wife asked "You mean he was afraid and left you alone"?

"No" answered Gabe "He went straight to my house and beat the heck out of my Dad".

John
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Re: TV Commercial from the 60's - watch video
« Reply #5 on: August 21, 2007, 01:31:26 PM »
 :ghaha:  I wasn't expecting that!
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Offline ChuckK3

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Re: TV Commercial from the 60's - watch video
« Reply #6 on: August 23, 2007, 06:20:32 AM »
Interesting note is that one of the live ads for Apple Jacks pitted an oppressed office worker against his overbearing boss. 

After eating a bowl of Apple Jacks, the office worker takes a pair of scissors and clips off his boss' cigar, then tells his boss a thing or two, with the boss cowering back to his office.  The secretary was somehow impressed with what that office worker did, just for eating a bowl of that cereal.

The ad ends with the boss attempting to buy a box of Apple Jacks, only for the store clerk to grab it away from him, saying "Apple Jacks will not be sold to bullies".

They really made a big issue out of that campaign in the cereal's early days. 

Today the cereal is promoted no differently than any other kid's cereal.


Chuck.